If you haven’t noticed yet, design trends are currently in the middle of a massive transformation towards what I would most basically define as “Simplicity.”
The above Crystal Light example is a perfect representation. The “Before” is basically completely covered in colors and graphics with almost no whitespace. While the “After” is conservative when it comes to graphics, type and color. Whitespace has become the most prominent element of the package.
It’s worth talking a look around your grocery or department store and see if you can now spot the trend. Good Luck.
Design Trend
If you haven’t noticed yet, design trends are currently in the middle of a massive transformation towards what I would most basically define as “Simplicity.”
The above Crystal Light example is a perfect representation. The “Before” is basically completely covered in colors and graphics with almost no whitespace. While the “After” is conservative when it comes to graphics, type and color. Whitespace has become the most prominent element of the package.
It’s worth talking a look around your grocery or department store and see if you can now spot the trend. Good Luck.
Via: Brand New.